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Signal calculates true profit for every order, customer, and campaign — so you know what’s actually making you money.
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TRUSTED BY THESE PROFIT-OBSESSED TEAMS
Signal strips away the noise and delivers the metrics that actually move the needle. No confusing dashboards, no vanity graphs — just clear, actionable insights into your profits, orders, customers, marketing and stock. It’s the easiest way to understand what’s working, what’s costing you, and how to grow your ecommerce business with confidence — not guesswork.
Signal brings clarity to your numbers — no fluff, no noise. See your revenue, costs, and profit at a glance, so you can grow your business confidently, without the guesswork.
Track LTV and true profit per customer — not just revenue — so you know who’s really worth acquiring again.
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We calculate profit in real £ and % by factoring in COGS, shipping, fees and overheads — so you know every sale is making you money.
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We’re building Signal into the only tool Shopify brands need to see profit clearly and make decisions confidently — from week-to-week performance to long-term growth strategy.
We forecast stock levels based on actual sales trends, so you can keep shelves full without overbuying.
Track your marketing performance day by day to see how much you’re spending, what it’s generating, and if you’re truly profiting, no more flying blind.
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Built right into Signal, Pea gives you smart, actionable insights to grow your store’s profit, not just your page views. Ask Pea where to cut wasted ad spend, when to reorder, or which customers bring you the most margin. No spreadsheets, no guesswork, just clear, founder-first guidance.
Coming soon to every
Signal dashboard.
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"Signal has been an absolute game changer for our shopify store. Remove all the noise and show me we're making money."
Marc Kerr
Co-Founder, So & Mo
Signal focuses hard on simplicity, minimalism and ease of use. There's absolutely no need to deal with complicated tools that only create more problems.
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Signal takes into account product costs, ad spend, fees, shipping, and discounts to show what you actually make, not what you hope you’re making.
Understand which customers are truly worth acquiring. See lifetime spend and profit per customer to inform smarter targeting and retention strategies.
Track daily ad performance with clarity. No lag, no confusion — just day-by-day marketing return so you know which campaigns are profitable in real time.
Predict when products will run out. We use past sales trends to forecast stock depletion so you stay lean but never go out of stock.
Compare your performance with similar brands. See how your store stacks up on profit, spend efficiency, and LTV so you know where to focus next.
Slice data any way you need. Drill down by date, product, region, customer or campaign to uncover actionable trends without needing a data team.
Honestly, Signal just makes it easier to see if we’re actually making money or not within a matter of minutes.
Richard Tompkins
Co-Founder, The Devil's Back
Simply use an API to connect your ecommerce software to Signal.
We finally saw the real costs behind every order and it’s changed how we scale.
Tasha Johnson
Co-Founder, Low Calorie Alcohol
Whether you’re a founder, marketer, or operations lead, Signal brings clarity to the metrics that matter — profit, campaigns, stock, and more. Explore how each team can benefit.
Signal gives you instant visibility into your business’s actual performance. You’ll see which orders are profitable, which channels are burning margin, and where your growth is really coming from. No spreadsheets. No surprises.
Get StartedYou’ll know exactly which ads, channels, or offers are delivering — and which ones are just inflating spend. Signal brings together marketing performance and real margin impact, so you’re not stuck reporting on ROAS alone.
Get StartedSignal shows you where fulfilment costs spike, where returns are hitting hard, and how stock issues tie into revenue or ad waste. It’s margin data with operational depth, finally connected to your reality.
Get StartedYes — for now. That’s how we keep the setup instant and the insights laser-focused.
Get Started"Extremely meaningful analytics with a beautiful interface, what more can I say."
Jack Helliar
Founder, Pure Levels
All features, all support, no barriers, simply pay for the data you're processing.
All Signal features, no restrictions
Bring your whole team — unlimited seats
Syncs with Shopify in real-time
Simple, usage-based pricing
Profit clarity from day one
Built-in AI insights from Pea
Safe, secure, and private
For Agency pricing, click here.
"Signal helps us course correct daily and where we're leaving money on the table."
Fern McEwan
Founder, Skincare
Having run multiple e-commerce brands we’ve tried every analytics tool under the sun. Most were overkill for what we needed, expensive, bloated, and full of metrics that didn’t help us make better decisions. What we really wanted was clarity. A way to see — clearly and confidently — whether we were actually making money. Signal was born out of that pain. It’s the tool we wished existed — focused, simple, and built around real profit. We believe that if you look after the pennies, the pounds look after themselves. That’s what Signal helps you do.
Luke & Nick
Signal tracks your orders, customers, marketing, and stock — and shows you where you’re making money (and where you’re not). It’s like a profit dashboard for your Shopify brand.
Shopify tells you what you sold. Signal tells you what you earned. We factor in costs, returns, marketing spend, COGS, shipping and more — to show your real profit.
Almost nothing. Connect your Shopify store, map a few costs, and you’re live. Signal syncs your data automatically — daily, hourly, or even instantly depending on your plan.
Yes — for now. That’s how we keep the setup instant and the insights laser-focused.
Pricing is based on your monthly order volume. No feature gating, no fake tiers — just a simple monthly cost that scales with your brand. You can see exact pricing in our slider above.
We built Signal for smaller, growing brands. Plans start from just £39/month — and you’ll unlock the exact same insights the big brands get.
Yes. Each brand runs on its own secure server, isolated from others. We don't pull any sensitive information away from your shopify store or collect it on our servers.
Absolutely. We even offer agency referral perks and can give your clients free months. It’s a win-win.
You’re so close to seeing which orders make money—and which ones don’t.
Built for founders, not finance teams. Starting from just £39/month.
