Blog

Notes on Signal's journey as an analytics platform and insights from the profitable world of ecommerce.

Your ROAS is Inflated. Here’s Why It’s Costing You Profit.

If you’re bragging about a 4.2x ROAS in your ad dashboard — take a step back. ROAS might make you feel good, but it’s not telling you the full story. In fact, it could be misleading you straight into unprofitability.

Analytics

Revenue is a Lie. Here’s What DTC Brands Should Actually Track.

If you run a DTC brand and you’re celebrating record revenue months, take a beat. Revenue feels good — it’s big, loud, and easy to screenshot. But here’s the truth: revenue is a vanity metric.

Blog

Your ROAS is Inflated. Here’s Why It’s Costing You Profit.

Revenue is a Lie. Here’s What DTC Brands Should Actually Track.

Product

Help